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2023.04.12

総合光学機器メーカー株式会社ビクセン（本社：埼玉県所沢市、代表取締役：新妻和重）が行う「ソラプロジェクト」の取り組みが、2023年3月28日に公開された、革新的で優れたサービスの事例をまとめる「日本のサービスイノベーション2022」に選出されました。


●「ソラプロジェクト」について

ソラ＝宙、空。
「ソラプロジェクト」では、「星を見せる会社」になるという企業ビジョンから、星空観望イベントの企画開催、星空を活かした事業コンサルティング、星空案内のための人材育成などを行っています。
特に、以下のような課題をお持ちの自治体様、商業施設様、観光施設様、一般企業様に対して、星空関連事業に精通したスタッフと、天体望遠鏡や双眼鏡などビクセン光学機器でサポートしています。

詳細はこちらから

・星空がきれいな場所なのでその資源を活かしたい
・星をテーマにイベントをしてみたい
・商業施設における夜の顧客滞在時間を延ばしたい
・観光施設としての新しい価値を創りたい
・人を呼べるユニークなツアーを探している
・科学、宇宙を意識したサイエンス系のイベントを行いたい
・夜の時間を楽しむための、リラックスできるイベントを探している
・星、宇宙をキーワードに企業ブランディングや製品PRを考えている
・オフシーズンを活性化させるイベントを探している

●「ソラプロジェクト」選出のポイント

天体望遠鏡メーカーが「星を見せる会社」になろうとする、製造業のサービス化事例であり、革新的で優れた価値提案を顧客が受け入れやすいように、多様な価値共創の仕組みを創り込んでサービスイノベーションを実現している点を評価いただきました。

「ソラプロジェクト」選出ページはこちらから
https://www.service-js.jp/uploads/fckeditor/067_si2022_v1.pdf

●「日本のサービスイノベーション2022」について

「日本のサービスイノベーション2022」は、サービス産業の生産性向上に資するため、サービス産業生産性協議会での活動（日本サービス大賞、日本版顧客満足度指数（JCSI）調査など）を通じて得られた多様なサービス事例の中から、模範となるサービスイノベーションの最前線事例をまとめたものです。

選出サービス一覧はこちらから
https://www.service-js.jp/modules/contents/?ACTION=content&content_id=1807

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